One strong idea, carried properly, is enough to EASILY power a month of content.

Everyone is hungry for authenticity.
The Story Bank positions you ahead in your field with stories that strike chords.

One original narrative per month.
Multiple ways to seamlessly turn it into content.
Your new most powerful differentiator.

Get in touch

You already write your own assets.

Your approach is authentic and heart-led. You know the value of relating with your audience.

And yet:

“What should I say this week?”
“Nothing feels interesting enough to share.”
“This sounds good but doesn’t feel like me.”
“I should post to stay visible, it’s been a few days.”
“Am I missing something obvious?”
“The engagement never lifts off the way I want it to.”
“I know my business, so why can’t I come up with new ideas?”
“Aarrrgggghhhhh.”

If you want to write your content as if you had unlimited time to spend on strategy and ideation
(and a direct psychic connection to your customers),
the Story Bank will bridge that gap for you.

We hold a 60 minute online session where I listen to you intently. I learn about your business, your product, and your audience. I mine for gold.

From there, I carry out extensive independent research. I spend time in the spaces your audience occupy. I uncover every overlooked detail.

And then I build your Story Bank.

Each month, you receive a tailored original narrative that makes your audience feel seen, and gives them something to recognise in themselves.

Words that make people go:
“Are they secretly listening to me?”
and:
“Alright, how do I sign up?”

Copy that makes your competitors wonder:
“How are they doing this?”

Here’s how it works.


You can easily copy, paste, and milk that core narrative for:

  • Multiple social posts

  • Email campaigns or sequences

  • A blog post

  • Reels, or stories

  • Community forum posts

  • Paid ad campaigns

  • Workshop or seminar opening stories

  • Infographics and comics.

You still write fantastic content the way you always have done.

But with The Story Bank, you now have original source material to speak to your audience in a way that no one else can replicate.
Strategic substance, honesty, and authenticity.
No more guesswork. No more writer’s block.

Ahhhh. Sigh of relief.

I'm in

  • "Anna is a brilliant copywriter and someone I would happily recommend to anyone. She's able to get to the heart of a brief quickly and turn what often feels like loose or complex thinking into copy that's sharp, clear, and on-brand. She doesn't just write well, she really understands what would resonate with the audience, often suggesting a stronger angle or ways to improve the work. On top of that, Anna is a pleasure to work with - thoughtful, dependable, collaborative, and very easy to trust with a project. Any client or team would be lucky to work with her.

    Jess Lewis, Lead Digital Designer @ Canyon Bicycles

  • Anna's one of the best copywriters I've worked with. Not only is she skilled with the written word, but her approach is grounded in thoroughly understanding the brief and, more importantly, the intended audience. She's able to take feedback and pivot direction brilliantly, which is often lacking in other copywriters' toolkits. Anna's a great asset in any creative team.

    Chris Harding, Senior Content Designer @ Canyon Bicycles

  • When creating my website, Anna supported me brilliantly throughout the process. She was sharp in refining my wording, thought carefully about the purpose of each text, zoomed in on specific word choices and tone, and paid close attention to structure and messaging. She had a clear sense of what truly mattered and knew how to build the bridge between the website and the customer. Having the right copy gave me much more confidence in my website.

    Guido Nederstigt, Music Director

  • What stood out the most was her ability to approach copy in a truly unconventional way: fresh and creative. She had a great sense of humour and a sharp creative instinct, which made the work not only stronger but also great fun. She consistently went beyond the brief, adding alternative angles that elevated the final result. She brought concepts to life in a way that felt both human and clever. On top of that, she brought an amazing energy to the work: always positive, approachable,and open to discussion, whether brainstorming ideas or just chatting between tasks. I'd happily work with her again and highly recommend her as a copywriter and creative collaborator.

    Fernando Rubino Pereira, Business Expert CRM Marketing @ Metro AG

  • Anna is a breath of fresh air. She wrote our weekly veggie-box newsletter with great verve and made it interesting, helpful, and informative beyond what I asked. Our community was consistantly engaged. I would very happily work with her again in the future.

    Michel Kegels, CEO @ Groenhartig

The grand Story Bank FAQ

When you’re ready, get in touch.

  • Humans are inherently drawn to stories. We want to feel emotion, empathy, and connection. We want to see the messy parts and the beautiful parts of our lives reflected back to us.

    When you share a story of any kind, it connects with the person reading you on a much deeper level. It creates a structure of belonging and loyalty. All good relationships are built on a foundation of trust, and your stories will be a strong base for the relationship between you and your customers.

    A well-woven thread sticks a lot more powerfully than results, facts, or statistics. They act as glimmers of inspiration, hope, and authenticity.

    We never remember every detail, but we remember how we were made to feel.

    How do you want people to remember your brand?

  • I imagine you want a clear ROI. Especially if you’ve decided to dive into storytelling as part of how your brand operates.

    I’m afraid copywriters can never give a clear ROI in advance of a project. Only in hindsight.

    What I can tell you is that in an age where we’re bombarded with information, a compelling story cuts through the noise, speaks to the heart, and leaves a lasting impression.

    The Story Bank will cement to your customers who you are, what you stand for, and why they should trust you.

    That sort of thing generates returns long after the initial launch.

  • The Story Bank costs £650 per month, and we do a minimum of 3 months. It is paid each month in advance.

    Here’s the lowdown:

    Option 1
    3 month Story Bank: £1,950 (650 per month)
    Good if: you’d like to trial this properly before committing.

    Option 2
    6 month Story Bank: £3,705 (617 per month)
    5% discount
    Good if: you want to build momentum but stay flexible.

    Option 3
    12 month Story Bank: £7,020 (£585 per month)
    10% discount
    Good if: you want intentional, strategic storytelling as your brand’s north star.

    By the way, I’m not dogmatic—if you have a different idea in mind about how long you’d like me to write your Story Bank for, just let me know.

  • No.

    LLMs condense vast amounts of data in order to give generic, easily digestible answers. So basically, every answer you get is the generic summary. That median average will completely marginalise unique or unconventional output over time. It homogenises everything.

    You invest in The Story Bank to position yourself above the cornfield. Why would I give you homogenised content?

    I’m going to be very direct and honest now:

    Whenever I read anything online that gives me a whiff of LLM, I want to bail.
    Not because I’m a copywriter, but because I’m one of those people who is drawn to, and driven by, authenticity. It doesn’t matter how solid that person, brand, or organisation’s reputation is. If their copy feels “off” and reads like uncanny valley LLM work, I feel uncomfortable.

    Why? Because it makes me wonder what the actual product will be like if they’ve not invested in how they’re talking to me.

    I know I’m not alone in this.

    This is why I guard against AI use in particular for this project.

  • The reason I always hold a creative meeting instead of sending you a form or questionnaire to fill out is because I’m right there with you, and you can invite any relevant stakeholder to the call.

    We often get to delve deeper than a form would allow, and I get more relevant information from you.

    The meeting will basically feel like a comfortable space where you can talk freely. I listen very intently and reflect back what I’m hearing.

    After 30 minutes or so, we often relax a bit more, and get to the rich parts.

    The reason I always give space for the call to last 75 minutes is for this reason. Creativity is the act of making connections. And connections need to be coaxed out. We do that together.

    After this call, I often have enough to dive into my research and turn around the stories. But if questions pop up, I’ll be in touch.

  • Here are some places I spend time in:

    - The history of your product marketing
    - The history of how society has marketed your product
    - Online chat forums where your audience hang out
    - What they complain about
    - What they talk about
    - What your competitors are doing
    - What’s working for them, and what’s not working
    - What their plan B, C, and D would look like

    …to give you a flavour.

    Those who know me in person know that I’m extremely perceptive.
    This is what makes The Story Bank the differentiator your competitor hopes you never find.

  • Yes, we have top-up meetings every 3 months. Don’t worry, they don’t all last 75 minutes, unless you’d like them to—the top-up meetings are often more like check-ins. We use these meetings to reflect and look ahead. We go over your evolving content needs and the analytics, metrics, and optimisation of the narratives you’re receiving.

    By the way, you can expect me to be communicative with you. I don’t scribble away in silence, hand you the finished product once a month, and skulk back to the drawing board. We keep in touch, and you can ask me questions at any time. You’ll always receive a thoughtful response.

  • I thought you’d never ask!

    If you’re thinking of outsourcing your storytelling and written assets completely, you’ve got your niche right here.

    We can work together per project, with a day rate, or with my discounted retainer rate depending on what you need doing.

    I go into a lot of detail on what I can do for you and the investment on this page.

    You can also check out my portfolio if you’d like more evidence.

    But your best bet is popping me a message and telling me about your goals. We’ll go from there. :-)