Let’s team up

Here’s what to expect:

  1. You fill out the short form below

  2. We chat further via email, or we set up a 15 min discovery call.

That’s it. We either keep going or we’re not a match. No pressure.

If I don’t have capacity, I’ll forward you to a talented copywriter I believe will be great for the job. I know a few real gems.

What happens after that?

 

The chat

 

Once we’re aligned, I send a formal estimate of the cost and timeframe. You can approve (or request changes). I’ll then pop you an invoice for 50% of the estimated project rate.

Once I receive your deposit, we get going!

By the way, I have a contract for all of my new clients and retainers, cos it’s healthy to know where we all stand.

 

The meeting

 

We set up an 50-minute creative meeting. I do it this way instead of sending you a form or questionnaire as homework.

Why? Because I’m right there with you, and you can invite any relevant stakeholder to the call. We often get to delve deeper than a form would allow, and I get richer, more relevant information from you.

After this call, I often have enough to get started and turn around the first version. But if questions pop up, I’ll be in touch.

 

The write and revision stage

 

I always include at least one round of amends. Depending on the project, there may be more. This will be detailed in your formal estimate.

I work on our project on Google Docs and deliver it to you via email for feedback or amend requests. You comment in the document for changes, and I take care of each detail.

The hand-in

 

After I’ve integrated your feedback, I send you the final version, and we’re good to go! The remaining balance is due within 14 days.

It doesn’t need to end here, though. I’m always available for additional support. Maybe that’s articles, emails, handbooks and guides, or even story banks for you to pull from in the future.

  • To date, I’ve never been asked to do a complete re-write, and further edits after the final draft are extremely rare.

    Our creative meeting prevents this from happening, cos we cover everything you want and need from me.

    And it’s my job to review and optimise the copy within an inch of its life, so during the feedback touchpoints, I expect there to be amend requests.

    This is the tried-and-tested path to you being happy with the finished copy.

    To respect your budget, I give an upfront quote for the work and include the number of feedback touchpoints involved to avoid disappointment happening.

    If the project is delivered exactly as we agree, this will be the only price you pay.

    The upfront quote doesn’t include:

    • More work that’s created by changes (or late additions) to the brief

    • Further revisions requested after the final draft is submitted.

  • If you’re investing in a project, you probably want a clear ROI.

    I’m afraid to tell you that no copywriter can ever guarantee a ROI percentage. If someone does that, run. They’re lying.

    If previous clients share data with me in hindsight, I can tell you that. (They often don’t.)

    I can confidently tell you that my copy generates vast improvements in key metrics.

    Before I even get writing, I’ll have thoroughly vetted your industry, online forums, and competitors. I’m in your corner and I want you to get ahead.

    I can also tell you that copy itself is an investment. As well as multiplying your audience and impact and generating short-term gains depending on the project launch, written assets are like passive income. They will generate returns long after the project ends, 24/7.

  • Hell to the yeah! I love building a close relationship with my clients and watching their businesses scale and thrive. This could look like ongoing newsletters, blog articles, social media, ghostwriting, and more. I do monthly retainer packages for ongoing written asset requirements, which give you consistency, peace of mind, and are the most cost-effective way of working with me.